National Breast Cancer Foundation

The National Breast Cancer Foundation (NBCF) is Australia’s leading not-for-profit organisation dedicated to funding life-saving breast cancer research. Since 1994, NBCF has poured over $200 million into more than 600 research projects across the country, leading to a remarkable 40% reduction in breast cancer deaths.

The Challenge

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Despite the incredible progress made in reducing breast cancer deaths, NBCF faces the daunting challenge of driving this number down to zero. Achieving this goal requires continuous advancements in research, which demands consistent and substantial funding.

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However, NBCF operates without any government support, relying entirely on the generosity and commitment of the community.

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This dependency on public donations makes it crucial to keep the fight against breast cancer at the forefront of people’s minds, ensuring that the vital research needed to save lives can continue without interruption.

Our Solution

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Pride Promotions steps in to bridge the gap by bringing NBCF’s mission directly to the public through our face-to-face fundraising efforts. We organise events where our team can personally connect with individuals, sharing the urgency of NBCF’s work and the critical need for ongoing support.

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By telling the stories of those impacted by breast cancer and highlighting the tangible results of NBCF’s research, we inspire people to become regular donors. This grassroots support is essential for NBCF to continue funding the research that will one day make breast cancer deaths a thing of the past.