
Cancer Council Victoria
Cancer Council Victoria is dedicated to reducing the impact of cancer for all Victorians. Since 1936, they have been at the forefront of cancer research, prevention, patient support, and advocacy. As an independent, not-for-profit organization, they play a vital role in improving early detection, treatment, and survival rates while addressing health inequities across diverse communities.

The Challenge
With cancer rates rising due to population growth and aging, the need for effective prevention, early detection, and improved treatment has never been greater.
However, Cancer Council Victoria relies on community support to fund its life-saving research and services.
As an independent charity, securing consistent funding is crucial to sustaining their groundbreaking research, advocacy efforts, and essential patient support programs.
The challenge lies in ensuring that more Victorians recognise the urgency of their work and step forward to contribute, so that no one faces cancer alone.


The Solution
Pride Promotions supports Cancer Council Victoria by engaging directly with the public through face-to-face fundraising.
Our team connects with individuals on a personal level, sharing real stories of how Cancer Council Victoria’s research and support services change lives.
We highlight the importance of early detection, preventative measures, and community-driven funding to help fuel vital cancer research and patient care.
Through these meaningful interactions, we inspire long-term supporters, ensuring Cancer Council Victoria has the resources needed to continue making a profound impact on cancer prevention, treatment, and survival.